The ongoing season of the Indian Premier League (IPL) is one of the biggest ones in terms of matches and duration as two new franchises joined the cricket extravaganza this year.
The addition of Lucknow Super Giants and Gujarat Titans forced the Board of Control for Cricket in India (BCCI) to extend the number of matches from 60 to 74 this season.
The fact that last year’s IPL was concluded in two phases and ended in October had an effect on the viewership of this year’s tournament as the first few weeks saw a dip of 33 per cent in viewership.
IPL 2022 TV Ratings: Viewership setback for BCCI & IPL before the Media Rights Tender, IPL Opening Week ratings fall by 33%.#IPL2022 #cricket #match #Viewership #BCCI #mediarights #tournament #sportzcraazy #iplt20matches #followus #tv #ratings #iplupdates pic.twitter.com/nOPsWJ0WOm
— SportzCraazy (@sportzcraazy) April 8, 2022
Big teams like Mumbai Indians and defending champions Chennai Super Kings’ flop show didn’t help BCCI’s cause either. However, despite all of this the Indian cricket board is willing to extend the currently allotted window for IPL.
There is no denying the fact that the BCCI accounts for a major chunk of ICC’s revenue and according to a Times of India report, the Indian board is in talks with the ICC to increase the duration of the league to accommodate more matches that will help them generate more money.
Currently, there is a two-month window reserved for the IPL by the ICC but the BCCI wants to increase it to host more matches and organise a bigger IPL.
“The cricket control body for India, which accounts for about 80% of the sport’s global revenue, is working with the International Cricket Council to increase the IPL season’s window from the current two months on the sporting calendar. A longer window will mean more matches and higher revenues,” the Times of India report said.
However, fans did not like the idea of extending the duration of the cash-rich league, citing that it will kill the craze among people.
— VenugopalIND (@IndVenugopal) May 9, 2022
Lmaoooo, it’s going to be the death of IPL https://t.co/Y4FBF3wHY7
— Shanthosh K E (@shanthosh_ke) May 9, 2022
This league going to suffer a lot in the future if this happens
Big losses incoming https://t.co/shkUv6Xz5p
— Prateek (@its_Prateek24) May 9, 2022
Already this IPL is too long and boring https://t.co/uy6sab7qp9
— Cricket Lover // Bumrah Is GOAT (@CricCrazyV) May 9, 2022
Cricket will be a rubbish sport soon https://t.co/D3DRcwpnlJ
— କଳିଙ୍ଗୱିକିଜ୍ଞାନ/kalingawickygyan (@Wick_gyan) May 9, 2022
The BCCI recently saw a slight surge in IPL viewership in week four and many factors contributed to it. Virat Kohli scored a half-century, Mumbai Indians registered their first win while MS Dhoni returned as CSK captain.
The IPL media rights are up for grabs and the Indian board is expecting a four-way fight between broadcasting giants.
New ad trends emerge after initial fall in IPL viewers, brands eye 2023-27 media rights
— ThePrintIndia (@ThePrintIndia) May 8, 2022
“There will be a strong four-cornered fight for the media rights of the game,” he said, referring to Amazon, Viacom18 Media, Disney, Sony. The more money we raise, the better it gets for cricket as we will be investing it all back,” Jay Shah was quoted as saying by the Times of India.